Norman Pattiz Relays Results of Brand Lift Evaluation Study Carried Out By Edison Research

Early this year, Norman Pattiz, the executive chair of PodcastOne flanked by Tom Webster, the strategy VP at Edison Research relayed the results of the investigation studies conducted by the latter. The research study involved getting results from the advertising campaigns of five national brands drawn from diverse categories of products and services. This study, which was the first ever of its kind, was conducted in the last six months of the year 2016. The study involved both the pre-and post-podcast advertising campaign. According to the results, there was an increase in the impact that podcast advertising had on recalling specific messaging and brand recall. The study also revealed an increased intention to purchase. The research conducted by Tom Webster’s team in conjunction with PodcastOne brought out a number of new issues.

 

Research Studies

 

Edison Research was contracted by PodcastOne to conduct different studies in the second half of 2016 in order to test how effective Podcast advertising was to select five nationwide brands. Although some of these brands were well known, they were putting out a new message to the market. There were some products that were little known and were on the verge of creating more increased awareness as well as trial. In all the studies, there were a number of online surveys conducted upon the audiences of these leading podcasts immediately before the campaigns ran and then again after been broadcasted for a number of weeks like four to six. The same methodology was used for all the cases and the end results posted showed that the market became more receptive to these brand messages. The same results showed that the market was more willing to try or purchase products and services from these brands. Learn more: http://dashconference.com/speakers/norman-pattiz/

 

Reactions

 

Norman Pattiz, the founder as well as executive chairman of PodcastOne stated that his company remained focused on verifying autonomously that their format of advertising was way superior to conventional formats. He viewed the results as a validation to their favored multi-tier approach to incorporated measurement and advertising. Tom Webster was happy with the honor and opportunity to work with PodcastOne and the fact that the studies were conducted both before and after, the results were credible. Learn more: https://www.linkedin.com/in/norman-pattiz

 

About Norman Pattiz

 

Norman Pattiz founded Westwood One and helped turn it into a giant radio network within America. Mr. Pattiz did not stop there as he again launched the Courtside Entertainment Group in 2010 and later on PodcastOne Sales and PodcastOne. He has served on the Broadcasting Board of Governors in the US under two presidents i.e. President Bush and Clinton.

 

 

Nathaniel Ru and Swetgreen Restaurant

Nathaniel Ru is the co-founder and Chief Executive Officer at Sweetgreen Company. He lives in New York City where he also runs his businesses and investments. Nathaniel Ru’s parents were also entrepreneurs and were first-generation immigrants.

Nathaniel’s believes in reading books even when he thinks he does not have time for the task. He is also largely inspired by, the founder of Under Armour. Nathaniel states that Kevin Plank inspires him because his business stands for something bigger than itself. Nathaniel Lu also loves Little Serow Restaurant that offers great Thai food. Nathaniel also admires the excellent service provided in the restaurant. Learn more: https://about.me/nathanielru

Ru Graduated from Georgetown University School of Business in 2007 with a BS In finance. In the same year, he and two of his classmates Nicolas Jammet and Jonathan Neman started Sweetgreen high-end salad chain. Their business was backed by investors such as Daniel Bouloiund, Danny Meyer, and Steve Case. The recipe in the restaurant is healthy, organic fresh and local. The objective of the startup was to feed more people better food. Learn more: https://www.youtube.com/watch?v=VnQ9aK4ZmFA

The three co-founders felt that unhealthy eating was replete in Georgetown. Consequently, healthy food options were their focus when they opened the first branch of the restaurant in August 2007. In their confession, they knew they would make it in business when they were the only ones who remained on campus in a winter break as the rest of the students went on vacation.

Technology has been one of the leading factors used by the co-founders. The three are tech pioneers, and 30% of the company’s transactions are run via their website or mobile app. The managerial team also works closely with the customers as the corporate office is shut down five times each year so that all people work in the restaurants. The reason for this is to interact with the customers and learn more about them and their needs. Learn more: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

The company managers are also bi-coastal as they focus on growing the business nationally other than regionally. Sweetgreen does not have company headquarters as the manager’s focus on decentralizing the workforce. Moreover, the three co-founders Ru, Nicolas, and Jonathan believe in building a team and delegating some duties to their employees. It was initially hard to delegate, but with the business expansion, they learned that they needed to delegate some duties. Sweetgreen had 64 branches in the United States as of October 2016. It also had more than 1700 workers at the time. Learn more: http://knowledge.wharton.upenn.edu/article/sweetgreens-nathaniel-ru-everything-last-longer/