Norman Pattiz Relays Results of Brand Lift Evaluation Study Carried Out By Edison Research

Early this year, Norman Pattiz, the executive chair of PodcastOne flanked by Tom Webster, the strategy VP at Edison Research relayed the results of the investigation studies conducted by the latter. The research study involved getting results from the advertising campaigns of five national brands drawn from diverse categories of products and services. This study, which was the first ever of its kind, was conducted in the last six months of the year 2016. The study involved both the pre-and post-podcast advertising campaign. According to the results, there was an increase in the impact that podcast advertising had on recalling specific messaging and brand recall. The study also revealed an increased intention to purchase. The research conducted by Tom Webster’s team in conjunction with PodcastOne brought out a number of new issues.

 

Research Studies

 

Edison Research was contracted by PodcastOne to conduct different studies in the second half of 2016 in order to test how effective Podcast advertising was to select five nationwide brands. Although some of these brands were well known, they were putting out a new message to the market. There were some products that were little known and were on the verge of creating more increased awareness as well as trial. In all the studies, there were a number of online surveys conducted upon the audiences of these leading podcasts immediately before the campaigns ran and then again after been broadcasted for a number of weeks like four to six. The same methodology was used for all the cases and the end results posted showed that the market became more receptive to these brand messages. The same results showed that the market was more willing to try or purchase products and services from these brands. Learn more: http://dashconference.com/speakers/norman-pattiz/

 

Reactions

 

Norman Pattiz, the founder as well as executive chairman of PodcastOne stated that his company remained focused on verifying autonomously that their format of advertising was way superior to conventional formats. He viewed the results as a validation to their favored multi-tier approach to incorporated measurement and advertising. Tom Webster was happy with the honor and opportunity to work with PodcastOne and the fact that the studies were conducted both before and after, the results were credible. Learn more: https://www.linkedin.com/in/norman-pattiz

 

About Norman Pattiz

 

Norman Pattiz founded Westwood One and helped turn it into a giant radio network within America. Mr. Pattiz did not stop there as he again launched the Courtside Entertainment Group in 2010 and later on PodcastOne Sales and PodcastOne. He has served on the Broadcasting Board of Governors in the US under two presidents i.e. President Bush and Clinton.

 

 

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